Commercial Performance Reset

A Senior, Action-Led Intervention for Packaging Organisations Missing Budget

About the Service

Commercial Performance Reset is a focused, hands-on intervention for packaging and packaging-led manufacturing organisations under pressure to deliver results.  We work quickly to identify why sales performance is falling short — and act decisively to fix the real issues. This is a time-bound commercial intervention, designed for leaders who need clarity, action, and results — fast.

Rapid diagnosis of sales performance issues

Quick identification of where performance is breaking down — separating symptoms from root causes across strategy, capability, motivation, and process.

Clear prioritised actions based on evidence

Findings are translated into a short, practical set of actions, focused only on what will materially improve results — not theoretical recommendations.

Hands-on intervention to correct what's not working

Working directly with leadership and sales teams to implement fixes, address misalignment, and remove barriers to delivery.

Improved pipeline conversion, predictability and margin control

As clarity and execution improve, organisations see fewer late-stage issues, more reliable forecasts, and reduced margin erosion.


Request an Initial Consultation

At this point, incremental tweaks and generic training rarely work. 
What’s required is a clear, evidence-based diagnosis followed by decisive, targeted action.

When a Commercial Reset is Needed

Organisations typically engage us when sales performance no longer reflects the level of effort or investment being made, and leadership is under pressure to understand why.  This intervention is most relevant when one or more of the following are true:

Sales activity is high, but results are inconsistent

Teams are busy, pipelines look healthy, but outcomes fall short quarter after quarter.

Deals stall or unravel late in the sales cycle

Objections, requirements, or misunderstandings emerge late, forcing delays, concessions, or lost business.

Margin is being eroded to close deals

Discounting increases because sales teams lack confidence in what can be committed to — or what customers truly value.

Strategy is sound, but execution is breaking down in market

What leadership intends and what sales teams deliver are not aligned.

Forecasting lacks reliability

Quarter-end results contain too many surprises, making planning difficult and confidence low.

Frustration is building between leadership and sales teams

Performance issues are discussed, but the real causes remain unresolved.

What Improves Following the Commercial Performance Reset...

  1. Pipeline conversion and progression
  2. Sales predictability and forecast confidence
  3. Margin protection, with fewer late-stage concessions
  4. Consistency of performance across teams
  5. Sales confidence and engagement

How the Commercial Performance Reset Works

Engagement starts with a senior-level consultation, followed by focused diagnosis and clearly scoped action.  Each phase is time-bound and agreed in advance, ensuring early clarity, controlled commitment, and measurable value.

Phase 1

Initial Consultation & Brief

What you gain from this phase

  • Clarity on whether the issue is commercial, capability-related, or structural
  • An experienced, independent view on what is likely driving underperformance
  • Early confidence on whether a deeper intervention is justified
Why this matters
 This avoids wasting time and money on the wrong type of fix and ensures any further engagement is grounded in reality.

Phase 2

On-Site Diagnosis

What you gain from this phase

  • A fact-based understanding of where sales performance is breaking down

  • Clear separation between skill gaps, will gaps, and process issues

  • Alignment on what is genuinely within Sales’ control — and what is not

Why this matters
 Leadership gets clarity without blame, and Sales gets a fair, evidence-based assessment rather than assumptions.

Phase 3

Findings & Recommendation

What you gain from this phase

  • A clear explanation of the root causes of underperformance

  • A prioritised set of actions focused on commercial impact

  • A defined scope of corrective work, with no unnecessary activity

Why this matters
 You now have a practical roadmap for improvement — whether or not you proceed further.

Phase 4

Action & Realignment

What you gain from this phase

  • Targeted intervention focused only on what will improve results

  • Sales teams aligned on expectations, priorities, and accountabilities

  • Practical fixes that remove friction from selling and delivery

Why this matters
This is where performance improves — not through pressure or volume, but through clarity and focus.

Phase 5

Review & Sustain

What you gain from this phase

  • A clear view of what has changed and what impact it has had

  • Lessons learned that leadership can carry forward

  • Practical guidance on how to maintain momentum without ongoing consultancy

Why this matters
Improvements are embedded, not temporary, and leadership is not left dependent on external support.

Each phase is clearly defined, time-bound, and agreed in advance — ensuring early clarity before any further commitment.


Start with a Conversation

About the Advisor

This engagement is led directly by David Mayers — a senior commercial advisor with deep experience working inside sales-led organisations under pressure to deliver.

You deal directly with the person diagnosing the problem and leading the intervention — not a handover team.

  • 35+ Years of real-world commercial experience
  • Worked directly with leadership and sales teams
  • Hands-on, on-site intervention
  • Independent and outcome focused

The first step is an initial consultation to establish whether a Commercial Performance Reset is the right intervention for your business.  If it is, we move quickly. If it isn’t, you’ll know early.

Get Sales Performance Back on Track


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