Missing budget? reset sales performance in your packaging business

  • Improve pipeline conversion and late-stage delivery
  • Restore forecast confidence and margin control
  • Align leadership expectations with sales execution

​Get clarity on what’s holding performance back​ ​How the Reset Works​

When sales effort Is high but delivery is Inconsistent

You may recognise this situation:

  • Sales activity is high, but results are inconsistent

  • Pipeline looks healthy, but deals stall late

  • Margin slips through concessions made to secure volume
  • Leadership believes the strategy is sound - but execution isn’t landing
  • Frustration is growing between leadership and sales teams
At this point, more activity rarely fixes the problem. What’s required is clarity on what’s really breaking down - and decisive action to correct it.

If these problems feel familiar, it's worth a conversation with David.

David Mayers is a senior commercial advisor with deep experience working inside sales-led organisations under pressure to deliver.

You deal directly with the person diagnosing the problem and leading the intervention - not a handover team.

  • 35+ Years of real-world commercial experience
  • Worked directly with leadership and sales teams
  • Hands-on, on-site intervention
  • Independent and outcome focused

Contact David Mayers

What we do

We identify where commercial performance is genuinely breaking down - and correct it.

Our work focuses on:

  • Diagnose the real causes of underperformance
    Separating symptoms from root causes across strategy, capability, expectations, and process. 

  • Prioritise what will materially improve results
    Focusing only on actions that change commercial outcomes - not surface adjustments.

  • Hands-on intervention to correct what’s not working
    Working inside the business to realign expectations and execution.

  • Improved pipeline conversion, predictability, and margin control
    Reducing late-stage surprises and restoring confidence in delivery.

Leaders we work with

The most effective engagements take place when leadership are prepared to address the real causes of underperformance - not just the symptoms.

Managing Directors & CEOs

Often accountable for results without full visibility of where performance is breaking down.

Typically experiencing:

  • Pressure to deliver budget with limited tolerance for surprises

  • Confidence in the strategy, but concern that it isn’t landing in execution

  • Frustration at repeated explanations for missed numbers without clear fixes

  • A need for independent, experienced insight that cuts through internal bias

What they want most: clarity, control, and confidence in delivery.

Directors of Sales

Directly accountable for revenue, pipeline conversion, and margin - often caught between leadership expectations and sales team realities.

Typically experiencing:

  • Strong sales activity without predictable outcomes

  • Deals stalling late due to misalignment on value, scope, or capability

  • Increasing reliance on discounting to close gaps

  • Difficulty pinpointing whether issues are skill-based, motivational, or structural

What they want most: practical fixes that improve results without burning out the team.

Leadership Teams in Packaging Organisations

Responsible for aligning strategy, people, and execution in complex commercial environments.

Typically experiencing:

  • Inconsistent performance across regions, accounts, or individuals

  • Tension between commercial ambition and operational reality

  • Unclear ownership of performance issues across functions

  • A sense that effort is being expended in the wrong places

What they want most: alignment, accountability, and a clear path forward.

Proven in real commercial environments

We’ve worked with a range of organisations facing real commercial pressure - helping leadership teams turn effort into delivery and restore confidence in performance.

When performance becomes predictable, leadership becomes credible.